Sports Rights Commercialization Revisited: Sky and the GAA
Although the GAA hierarchy has sought to portray the deal with Sky as a success and consider the reaction of people in Britain to be ‘a vindication’, the reality is, at best, much more complex – and one might legitimately arrive at entirely the opposite conclusion.



![Anglo-Irish playwright George Bernard Shaw writing in notebook at time of first production of his play "Pygmalion.". See page for author [Public domain or Public domain], via Wikimedia Commons.](/assets/George_Bernard_Shaw_notebook_960.jpg)
